Clearer communication
Services and partnerships are structured around what visitors need to understand, rather than simply presenting information.
CASE STUDY · 2024
Ampak
A cleaner WordPress experience that replaced plugin-heavy pages with a faster, more focused Gutenberg build.
THE BRIEF
Simplify the website without losing what matters.
Ampak needed a digital presence that could communicate its value clearly while giving the brand a polished, memorable home online.
The redesign aimed to streamline the user experience, making it easier for visitors to navigate and engage with the content.
By focusing on a Gutenberg-based approach, the site became more maintainable and performant, reducing the dependency on multiple plugins.
The result was a cleaner, faster website that maintained the brand's identity while improving the overall user experience.
THE APPROACH
A visual system built for clarity and character.
I redesigned the website around clearer content hierarchy and more deliberate page structures, making the company's services, capabilities, and partnerships easier to understand at a glance.
Rather than recreating the existing plugin-heavy setup, I rebuilt key pages using Gutenberg and native WordPress functionality wherever possible.
This reduced unnecessary dependencies and created a cleaner foundation for future content updates.
Alongside the redesign, I worked on technical and on-page SEO foundations and performance optimisation to improve the overall quality of the site beyond its visual appearance.
- UI redesign and information hierarchy
- Gutenberg-first WordPress development
- Reduction of unnecessary plugin dependencies
- Performance-minded implementation
- Technical and on-page SEO optimisation
- Service and partnership content structuring
- Reusable WordPress content patterns
THE OUTCOME
A simpler website that communicates more and carries less.
Ampak moved from a bloated WordPress setup towards a leaner Gutenberg-based experience designed around clarity, performance, and maintainability.
Leaner WordPress
The website relies less on plugins and more on native WordPress functionality, making it easier to maintain and extend.
Better foundation
Performance and SEO improvements were considered as part of the rebuild, rather than treated as an afterthought.