Consistent experience
A reusable design system keeps the website visually coherent and makes future pages easier to build and maintain.
CASE STUDY · 2025
TherapywithBuks
A calm and accessible digital home for a therapy practice.
THE BRIEF
Create a welcoming first step into therapy.
TherapywithBuks needed a website that felt warm, trustworthy, and easy to use for people looking for support.
The experience also needed to move beyond simply presenting information. Visitors needed a clear path from discovering a service to selecting an appointment and completing payment.
The design needed to convey warmth and trust while remaining highly accessible to all users.
THE APPROACH
A design system built around clarity, trust, and conversion.
I created a consistent visual system across the website, defining typography, spacing, colour usage, buttons, cards, and content patterns to give the experience a cohesive feel from page to page.
Using Elementor, I translated the design system into reusable page sections and responsive layouts rather than treating every page as a separate design.
A key part of the build was the client journey. I structured the service information and calls to action to naturally guide visitors towards booking, then set up the booking and payment flow so clients could select an available session and complete the transaction online.
The result was a more complete digital experience: the website explains the service, establishes confidence, and provides a clear route to becoming a client.
- UI design and visual direction
- Website design system and reusable components
- Elementor-based WordPress implementation
- Responsive page design and development
- Integrated online booking and payment system
- Client journey and service information structuring
THE OUTCOME
A clearer path from first visit to confirmed appointment.
The new experience gives prospective clients the information and confidence they need while removing unnecessary friction from the booking process.
Simpler booking
Visitors can move from understanding the available services to selecting an appointment without having to rely on back-and-forth communication.
From enquiry to payment
Clients can complete the entire booking and payment process online, reducing the need for manual follow-up and ensuring a smoother transaction.