Product education built into the journey
Product pages bring together benefits, usage guidance, ingredients, FAQs, and customer reviews, helping shoppers make informed choices without leaving the page.
CASE STUDY · 2026
Bambi's Lifestyle
A bespoke ecommerce website that brings the brand to life while making it easier for customers to shop.
THE BRIEF
Create a bespoke ecommerce experience.
Bambi’s Lifestyle needed more than a product catalogue. The site needed to express the brand while helping customers understand the products, find the right routine, and shop with confidence.
I built a custom WordPress and WooCommerce experience, with product-specific content, flexible brand controls, and shopping flows tailored to the business.
THE APPROACH
Designed around the brand, built around WooCommerce.
I developed a bespoke theme that combines reusable page sections with product-specific experiences and custom store functionality.
- Custom homepage sections for the hero, featured products, bestsellers, bundles, reviews, trust signals, and brand story.
- WordPress Customizer controls for the announcement bar, hero content, logo sizing, and footer details.
- Product pages with image and video galleries, benefits, usage instructions, ingredient cards, full ingredient lists, FAQs, and section navigation.
- Product editing tools for ingredient information, full ingredient lists, gallery videos, and how-to-use images.
- Custom testimonial management, with product links, ratings, verification labels, photo galleries, and editable review details.
- A customer review flow with ratings, written feedback, optional photos, recommendation answers, and hair profile questions.
- Review moderation tools, a dashboard shortcut for pending submissions, photo filtering, and a review image lightbox.
- A post-purchase review email scheduled 14 days after order completion, with product-specific review links.
- A one-time 5% coupon for the customer’s next order after submitting a review.
- Tailored account registration and login, including billing and delivery details, plus password visibility controls.
- Custom cart feedback and cross-sell styling, with coupon-dependent payment and delivery options.
- AJAX newsletter signup connected to MailPoet, alongside custom SEO metadata and product and breadcrumb structured data.
THE OUTCOME
A more informative storefront with a more considered shopping journey.
The result is a flexible ecommerce experience that gives customers more context around products and gives the business more control over merchandising, customer feedback, and store operations.
Reviews designed for useful feedback
Customers can share ratings, written reviews, photos, and optional hair-profile details. Submissions enter moderation, and the stored answers are available to the team for review and analysis.
Store operations tailored to the business
Custom account, cart, and checkout behavior supports Bambi’s specific needs, while post-purchase review reminders and a review thank-you coupon help extend the customer journey beyond checkout.